Kirin Mets - Fat Busting Cola

Here's another fat busting cola that is being sold in Japan - Kirin Mets Cola.

This is my third post about fat busting drinks that are being sold in Japan. I am just amazed that fat busting cola is now becoming a popular beverage in Japan :).  Kirin Mets Cola was launched in April 2012. This fat busting cola was introduced first before the Pepsi Special fat blocking soda.  What's next? Maybe Coke will also launch its own fat busting cola in the next few months.

And here's what I got from google about this product (source: www.foodstuff)

Japan is renowned for its prodigious and eclectic-to-bizarre product innovation when it comes to food and beverages - and recently, giant beverage maker, Kirin, released the "first-ever" health food cola in April. The drink is called Kirin Mets Cola. According to the company, the drink contains an indigestible form dextrin sometimes used as a fibre supplement, which restricts the body’s ability to absorb fat while eating. It contains no sweeteners and has strong carbonation for a refreshing feel. They also claim that blood tests performed in house after consuming the beverage prove the drink keeps levels of neutral fats low after eating.

An increasing health consciousness, particularly among 30-something males, combined with the indisputable fact that high-calorie, delicious foods like hamburgers, pizza and chips just cry out for a cola accompaniment, has led to the development of this fat-busting drink, says Kirin.

The company adds its target demographic is guys who love cola but are worried about their weight, as well as former customers who have stopped buying soft drinks for health reasons. With Mets Cola, they hope to welcome them back with open arms.

I have tasted Kirin Mets and I like the taste better than Pepsi Special.  The taste is somewhere between the regular and diet coke. But this is still a softdrink so I will only drink it once in a while to satisfy my craving for cola :).